Mother Chorizo's
Kalispell, MT
Kalispell, MT
Mother Chorizo's already had a social presence before I came in. They were posting, they had followers, and they had a restaurant worth talking about. What they didn't have was content that actually matched the quality of the food.
Christian brought me on to head up their social media content — and from there it was about closing the gap between what people experienced in the restaurant and what they saw online.
The Brief
A lot of restaurants are in this exact spot — they're active on social, they're showing up, but the content is letting them down. Phone shots in bad light, inconsistent style, nothing that makes someone stop scrolling and think "I need to go there."
Mother Chorizo's had the personality and the product. They just needed someone who knew how to capture it — and who understood how to make content that actually performs on social, not just content that exists.
The Work
I came in and shot the full spread — hero food shots, detail work, the kitchen, the team. But more importantly, I came in understanding social media trends and what actually gets traction. It wasn't just about pretty photos. It was about creating content with a point of view that felt native to the platform.
"Josh has been heading up our social media content for a while now. He has a great eye for images and video and also has a good sense of social media trends — which makes for great and relatable content creation on social media platforms."
— Christian Cabrales, Owner · Mother Chorizo's
If your restaurant already has a presence but the content isn't doing it justice — that's exactly the gap I love to close. Drop me a message and let's talk about it.