Lyric Video
Lyric videos live at the intersection of music and motion — every design decision has to serve the song. Shinin' is built around kinetic typography supported by live footage woven throughout. The type drives it, but the real moments give it weight.
The energy of the track drove most of the creative decisions — when to let the footage breathe, when to hit hard on a lyric, when to pull back to just the words.
The Brief
The goal was a lyric video that felt intentional — not a template with the words dropped in. Every type choice, every transition, every color decision had to earn its place in the context of the song.
Lyric videos are one of the best uses of motion design for musicians. They extend the life of a song, drive YouTube and streaming engagement, and give your audience something to share that doesn't feel like a placeholder.
The Work
The whole piece is built around the song's rhythm — every cut, every type reveal, every moment of live footage tied to something happening in the track. The footage grounds it. The motion elevates it. When both are working together you stop noticing either one and just feel the song.
"Josh is as skilled as he is accessible. So easy to work with, and you can feel his genuine excitement to be part of your project."
If you're looking for a lyric video that actually matches the quality of your music — I'd love to work on it with you.